Why would it be effective to follow Udemy’s marketing strategies?


E-learning is one of the most lucrative and fastest growing industries today as it more likely to be an e-commerce business with an effective price. Currently, it is a great time to get into this business as it is growing rapidly and still relatively new. 

Selling online courses will be key in starting this business. A good marketing plan for this business is a challenging task to create because almost all of the common marketing channels involved for the business are either difficult to implement as per requirement or is highly competitive. 

Udemy is well-recognized as the most successful online e-learning business globally. It’s marketing strategies acts as a good example to adhere:

  • Udemy promotes its business through a strong email marketing program as they have a steady stream of new customers.

  • They have a very successful affiliate program where individuals have options to resell their courses online, and still collect 40% of their business sales. 

  • Additionally, they consistently get publicity as being a respected thought leader in its space. 

  • Udemy spends a lot of money on Google AdWords and Facebook ads. 

  • Finally, the most important strategy for their success is that the instructors are encouraged to promote their courses through their own app. 


An entrepreneur can have their e-learning business created from scratch. It would be efficient if they have their own app like Udemy clone to get along with selling online courses. They can have everything set up and get started in as early as one month.

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