What entrepreneurs can learn from BlaBlaCar’s success?
Spark of an idea will be the key for any successful story. It remains the same in the BlaBlaCar success. On a travel to home for Christmas, Frederic Mazzella, the CEO and founder of BlaBlaCar noticed many people were stranded as all the trains were fully booked. He was picked up by his sister on her car home. He also noticed that many cars riding on the highway had space left for 2 or more passengers. An idea struck in his mind to fulfill the empty seats in the cars. This lead to the creation of BlaBlaCar carpooling.
Since lacking a standard business model, it was on its way down to failure. But he didn’t give up and stayed with his idea to serve the customers. There were many companies approaching to use it as ride sharing application platform for their own company through their intranet. This would help the company’s employees to ride from home to work and back home. But, soon Fred realized the business to business model is not working out. Then they were back on their regular idea in establishing mutual communications between passengers and driver.
Now, the BlaBlaCar has rolled out internationally to many countries and many people get daily benefits from it. So staying with the unique idea and thought will lead a way to success for any business.
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